Customer Relationship Management Manager
Responsibilities
- Design and implement CRM strategies that improve customer satisfaction, retention, and loyalty, while creating meaningful post‑purchase engagement.
- Develop creative methods to maintain customer interaction after purchase, ensuring continuous support from the company even when no active sales representative is in contact.
- Maintain and optimize the CRM platform to ensure data accuracy, seamless automation, and efficient workflows, with all data accessible for reference, analysis, and reporting.
- Create and execute loyalty programs, after‑sales communication strategies, and educational content to build trust, strengthen relationships, and encourage repeat purchases.
- Deliver a consistent and supportive experience across every stage of the customer journey, working closely with cross‑functional teams.
- Monitor and evaluate CRM campaign effectiveness, emphasizing post‑purchase metrics such as repeat purchase rate, customer activity, and feedback.
- Ensure CRM practices comply with relevant regulations and data privacy laws, safeguarding customer trust and business integrity.
- Stay updated on CRM trends, tools, and technologies to introduce innovative solutions that enhance customer engagement and strengthen long‑term bonds.
Qualifications
Bachelor’s degree in Business Administration, Marketing or a related field.Minimum of 5 years of experience in CRM management, customer experience or a related field.Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent communication and interpersonal skills to collaborate with internal teams and engage customers effectively.Experience in customer segmentation, retention strategies and loyalty programs.Knowledge of data protection regulations and CRM best practices.Ability to manage multiple tasks in a fast‑paced environment.Salary Range
RM 8,000 - RM 10,000
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Industries
Retail Health and Personal Care Products
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Posted
1 week ago
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