Digital Marketing Specialist (PLB KL)

This role is under :

Performance Marketing

We are looking for a highly analytical and performance-driven Digital Marketing Specialist to join our dynamic team in a remote capacity based in Malaysia.

As a Digital Marketing Specialist, you will be responsible for strategizing, executing, and optimizing marketing funnels across multiple platforms to drive conversions, lead generation, and business growth. You will work closely with our marketing, content, design, and sales teams to ensure alignment between ad campaigns, landing pages, customer journeys, and data tracking systems. The ideal candidate is data-savvy, results-oriented, and thrives in a fast-paced, collaborative, and remote work environment

What will I be doing?

• Performance Reviews : Regularly assess ad performance across FB, IG, YouTube, and Google.
• Metrics Reporting : Track and compare key metrics (CTR, ROAS, conversion rates) across platforms.
• Strategy Development : Define audience segments, create platform-specific. strategies, and manage budgets.
• Ad Creation & Setup : Craft ad copy and visuals, optimize landing pages, and set up targeted ad campaigns.
• Monitoring & Optimization : Continuously monitor and adjust live ads, conduct A / B tests, and refine strategies based on performance.
• Feedback Integration : Incorporate leadership feedback following report submissions.
• Evergreen Funnel : Create new funnels for previously recorded webinars to be used in evergreen campaigns.
• Individual Webinar Funnels : Develop unique funnels for each scheduled webinar and regularly review and update them based on performance data.

3. Lead Generation Funnel Development

4. SEO Responsibilities

5. Data Analytics & Improvement

6. Landing Page Development & Optimization

7. Automations & AI Integration

9. Customer Journey Mapping

10. Content Publishing Collaboration

11. Reporting

What is required of me?

HQ Media Production Office

62 Ubi Road 1, Oxley BizHub 2, #11-15, Singapore

PLB Ascent & Dojo

Studio & Inside Sales Team Office

62 Ubi Road 1, Oxley BizHub 2,

#01-34 / 35, Singapore

For Property Consultation (Sales / Purchase) Hotline :

For Collaborations / Speaking Engagements / Seminars Hotline :

What is your expected salary for the role

Curriculum Vitae (Please ensure your file name is "(Full Name)_Curriculum Vitae")

(The upload limit is 5MB, and the accepted file types are PDF or DOCX)

Cover Letter (Please ensure your file name is "(Full Name)_Cover Letter") (Upload limit 5mb)

(The upload limit is 5MB, and the accepted file types are PDF or DOCX)

Portfolio / Website Links (if any)

Do you have any other files to share with us?

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By submitting your application and any personal data or information, you agree that our organisation may collect, use, and disclose your personal data for the purposes of assessing your job application and (if applicable) obtained by our organisation as a result of your application, for the following purposes in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website )

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