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[Publishing Center] Game Marketing Specialist / Senior, Malaysia(A206740)

[Publishing Center] Game Marketing Specialist / Senior, Malaysia(A206740)

MOONTON GAMESKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Game Marketing Specialist / Senior, Malaysia

Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).

Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches.

  • Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
  • Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."
  • Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
  • Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities)

Requirements :

  • 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
  • Integrated campaigns blending online / offline channels (TikTok, influencers, live events).
  • Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).
  • Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
  • Deep network of Malaysian partners (content vendors, KOL agencies).
  • Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).
  • Awareness of cultural / religious sensitivities and gaming regulations.
  • MOBA / competitive gaming expertise : Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.
  • Collaboration agility : Navigate time zones and cultural gaps to align global / regional stakeholders.
  • Resilient results-focus : Deliver under tight deadlines and unexpected challenges.

    • Unleash Your Potential at MOONTON Games

    MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

    At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

    We offer attractive benefits, including unlimited office pantry snacks & afternoon tea arrangements, an attractive bonus structure, collaboration with a dynamic, global team, rank promotion program, convenient & accessible locations, mentorship program, annual company trip, team building activities, mental health & wellness initiatives, and MOONTON Talks & educational programs.

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    Buat amaran kerja untuk carian ini

    Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia