Trade Marketing Executive

Overview

This role is responsible for managing and developing relationships with our key channel partners, driving sales growth and ensuring effective distribution of our products in the market.

Responsibilities

• Implement channel strategies and business plans to achieve sales targets and market share goals and overall business objectives.
• Assist in developing and executing the Trade Promotion / Marketing Plan in line with sales and marketing objectives and managing distributor relationship.
• Build collaborative partnerships with key retail partnerships to win category captaincy.
• Identify category improvement areas via performance reviews and post evaluations with the key account team / retailer periodically.
• Execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing & sales teams. Visit points of sale regularly to ensure that the brand is visible, and guidelines are respected.
• Collaborate with cross-functional teams, including sales, marketing, supply chain and product development to ensure alignment and seamless execution of channel initiatives.
• Monitor and analyze sales data, market share, and key performance indicators to track progress, identify gaps and implement strategies to maximize revenue and profitability.
• Coordinate and participate in trade shows, industry events and customer meetings, representing the company and exploring potential partnerships or collaborations.
• Review planograms by channel on a quarterly basis, based on additional shopper insights.
• Provide regular trade visits with market reports to share trade and market insights on the latest competitors’ / shoppers’ trends, opportunities, and challenges to inform marketing strategy and plan.

Qualifications

Qualifications : Bachelor’s Degree in Marketing, Business Administration, or related field.

Experience : Minimum 3 years of experience in Channel Management / Trade Marketing in the FMCG industry.

Skills / Abilities :

#J-18808-Ljbffr