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Assistant Marketing Manager

APRILKlang City, Selangor, Malaysia

1 hari lalu

Penerangan pekerjaan

Develop and execute a regional e-commerce strategy, formulate and implement a robust regional e-commerce strategy aligned with global sales objectives, focusing on maximizing online sales performance across key platforms like Lazada and Shopee.

Identify new e-commerce opportunities and market trends to expand our online presence and reach. Work closely with local sales and marketing teams to ensure seamless integration of e-commerce activities with broader market plans.

E-commerce Platform Management & Optimization

Oversee the performance of our e-commerce stores on platforms such as Lazada and Shopee, including product listing optimization, inventory management coordination, and promotional campaign execution.
Monitor key e-commerce metrics (e.g., conversion rates, average order value, traffic, sales) and implement data-driven strategies for continuous improvement.
Manage and optimize product content, visuals, and descriptions to enhance customer experience and drive conversions.

Digital Marketing Campaign Management

Plan, execute, and optimize integrated digital marketing campaigns across various channels, including e-commerce platforms (Lazada, Shopee) and social media (Facebook, Instagram, LinkedIn, YouTube).

Manage and allocate digital marketing budgets effectively to achieve campaign objectives and ROI targets.

Analyze campaign performance, identify key learnings, and provide recommendations for future improvements.

Cross-functional Collaboration

Collaborate closely with global marketing, sales, and product teams to ensure a cohesive brand message and consistent customer experience across all touchpoints.

Assist in the planning and execution of internal and external events, leveraging e-commerce and digital channels for promotion and engagement.

Requirements

Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.

Minimum of 5-7 years of proven experience in E-commerce management and digital marketing, preferably within the consumer goods industry or an advertising agency.

Demonstrable experience managing and optimizing online stores on leading e-commerce platforms like Lazada and Shopee.

Strong understanding of e-commerce best practices, SEO, SEM, social media marketing, and performance marketing.

Proficiency in analyzing e-commerce data and utilizing insights to drive sales growth.

Excellent communication skills in English and Chinese (both spoken and written). Proficiency in Bahasa Malaysia is a plus.

Ability to thrive in a fast-paced, dynamic business environment and manage multiple priorities effectively.

Strong interpersonal and presentation skills, with the ability to build and maintain excellent working relationships with customers, team members, and stakeholders.

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Buat amaran kerja untuk carian ini

Manager Marketing • Klang City, Selangor, Malaysia