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Lead Channel Mktng Specialist

HoneywellKuala Lumpur, Kuala Lumpur, Malaysia

30+ hari lalu

Penerangan pekerjaan

Honeywell Taman Wilayah, Federal Territory of Kuala Lumpur, Malaysia

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Honeywell Taman Wilayah, Federal Territory of Kuala Lumpur, Malaysia

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Kuala Lumpur, Malaysia

Job Description

THE FUTURE IS WHAT WE MAKE IT.

Lead Channel Marketing Specialist

Kuala Lumpur, Malaysia

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrate achievements.

Join Us and Make an Impact.

Responsibilities

As a Lead Channel Marketing Specialist , your focus will be responsible for Channel marketing for HSF ENT FIRE Line of Business across ASEAN / SEA. As a Channel Marketing Specialist, you will be responsible for developing and delivering the marketing plan for the business to :

Enable Sales with techno-commercial Winning Propositions
Nurture an efficient & loyal Channel Eco-System
Deploy customer-centric, digital-first Programs at every stage of the customer’s buying journey

Thereby creating a measurable lift in brand equity, customer conversion, retention, advocacy, profitable business growth and ultimately delivering marketing generated revenue.

You will partner with Business Leadership, Sales, Finance, ISC, Sales Excellence and Offering teams to drive LOB specific Initiatives so as to deliver measurable business impact on priorities like Margin Expansion, NPI Commercialization and Say-Do, GTM Reach Optimization, Revenue growth from Existing & New Geographies / Channels, Channel Productivity, Inventory and IOS control, and Digital Transformation.

Key Responsibilities

Owns & Drives Channel Mktg related Strap Actions, e.g., Reach Expansion, Influencer Engagement etc

Defines Channel Persona & Maps Customer Decision Journey for New Offerings

Provide Market insights, Target Group to Develop & Design Campaign Road Maps

Periodic Market Mapping for Share of Demand & SAM revalidation.

Develop Geographic reach and Channel Expansion Roadmap in alignment with Sales & Business Leadership

Design, Deploy, Execute and Evaluate Channel Partner Rebate Programs

Develop Channel & Market Price Strategy with OMs & Pricing Teams - List Price Adoption & Net Price Gain

Channel Onboarding / Offboarding, AOP, Contract and Compliance

Channel Sell-in & Sell-out Scheme Design & Execution.

Expand margins through Transactional Pricing, Discount control & Mix Management

Periodic Competitive Landscape Mapping for List Price & MOP changes, NPI / EOL, Vertical & Geo Exp

Product Play-Book Content updates (inputs from OM), Sales & Channel Training & SharePoint

Portfolio Review, EOL decisions (with OM), SKU Rationalization and Communication to Sales & Customers

SIOP - Demand Forecast Validation with sales and IOS / Inventory management

Co-ordination with Global & Local Offering & Sourcing team for Cost Improvement Actions

Support Sales with Alternative Product recommendations for competitive value proposition

NPI Commercialization : Market Pricing, Channel Training & Roll-out, Test Market / POC / Case Study and Testimonial Coordination, Drive Pipeline development and Nurture NPI adaptation through CPP Programs

Virtual & Real-World Event Content Development & Presentation (Co-op with OMs &Customer Mkt)

Brand Representation in Industry Forums & Associations

Sales Training on Specification, Competitor Product comparison & Battle Cards

Channel Performance Analytics and Improvement Initiatives Enablement

Key Account and Influencer Engagement through 1 : 1 and Mass presentations.Insert responsibility

Responsibilities

Key Experience & Capabilities :

Bachelor’s degree in technology, engineering, or science; MBA preferred.

Experience : 5-10 years of B2B Customer Marketing / Channel Marketing experience, Retail experience is an advantage

Industry : Commercial FIRE, Building Construction / materials Or Automation

Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience. Understanding of Market forces, Pricing levers, analytical and strategic thinking skills. Strong Influencing without authority skills.

Possess strong working knowledge of MS Office (Excel, Word, PowerPoint, etc.), Digital Marketing tools

Who We Are

The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life-saving healthcare sensors to collaborating on every NASA space mission since the 1950’s, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell : More

Our focus at Honeywell is innovation that drives business, improves the bottom line and creates solutions for our customers and communities around the world. There’s a lot for you to discover. Our solutions, our case studies, our #Futureshapers, and so much more.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on how we process your information in the job application process, please refer to honeywell.com / us / en / privacy-statement .

If a disability prevents you from applying for a job through our website, e-mail No other requests will be acknowledged.

About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Appliances, Electrical, and Electronics Manufacturing

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Lead Channel Mktng Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia