About the Role
We are hiring a results-driven and creative Paid Social Lead to take ownership of our global social advertising strategy. In this role, you will lead paid campaigns across platforms like Meta (Facebook & Instagram) , TikTok , Snapchat , LinkedIn , and Twitter / X , driving full-funnel performance from awareness through to conversion and retention.You will develop and optimize creative-led media strategies tailored to regional audiences, manage performance across diverse markets, and collaborate closely with creative, martech, and regional teams to maximize return on ad spend (ROAS) and customer lifetime value (LTV).This role is ideal for someone who combines strong creative judgment with analytical thinking, has a deep understanding of social media ad ecosystems, and thrives in high-growth, fast-paced environments.
Key Responsibilities
Global Paid Social Strategy & Execution
- Lead paid media strategies across Meta, TikTok, LinkedIn, Twitter / X, and Snapchat
- Develop targeting frameworks, audience segmentation, and campaign structures optimized for each platform
- Plan and execute A / B tests across creatives, placements, and objectives (e.g., app install, conversions, retargeting)
Creative Collaboration & Optimization
Work closely with the Creative and UGC teams to brief and test high-performing ad assetsAnalyze creative performance and provide feedback for ongoing improvementTailor messaging and asset format by region, device, and user journey stagePerformance Optimization
Monitor daily performance and implement optimizations to maximize ROAS, reduce CPA, and improve conversion ratesUse platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) and third-party analytics to evaluate performanceMaintain rigorous control of pacing, bid strategies, frequency capping, and campaign hygieneCross-Functional Collaboration
Collaborate with Martech to ensure accurate tracking (Appsflyer, Firebase, GA4, UTMs, postbacks)Coordinate with regional performance leads to adapt strategies by market (e.g., LATAM, India, Russia)Align campaigns with wider acquisition and retention goalsReporting & Analysis
Own weekly and monthly reporting for paid social performanceProvide insights into audience behavior, creative trends, and platform algorithm changesPropose channel innovations and emerging platform tests (e.g., Threads, Reddit Ads)Work closely with Growth Manager / Performance LeadTake up task provided by Head of Digital MarketingRequirements
4+ years of experience managing paid social campaigns at scaleDeep hands-on experience with :Meta Ads Manager (Facebook / Instagram)
TikTok Ads ManagerAt least one other paid social channel (Snapchat, LinkedIn, Twitter / X, Reddit, etc.)Strong creative eye with experience briefing, testing, and optimizing ad creatives (video, image, UGC)Proficient with performance marketing KPIs including CPA, ROAS, CTR, CVR, and LTVExperience with attribution tools like Appsflyer, GA4, Firebase, and UTMsStrong analytical and reporting skills with attention to creative vs audience-level performanceComfortable working across multiple time zones and regional stakeholdersExperience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantageExperience in handling budget more than $1 Million and cloakingMust be able to talk Fluent EnglishPreferred Qualifications
Experience with app-based growth or performance marketing for unlisted / non-traditional appsBackground in high-intensity verticals like gaming, fintech, or e-commerceFamiliarity with UGC strategy and content creator / influencer coordinationKnowledge of ad policy restrictions in sensitive verticals or compliance-heavy markets