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Digital Planning Manager

OMD APACPetaling Jaya, Selangor, Malaysia

30+ hari lalu

Penerangan pekerjaan

1 week ago Be among the first 25 applicants

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We embrace People First, by nurturing and empowering our talents on their growth journey with us. We simultaneously reward and allow our people to make a difference to their work and development.

Scope of the role :

The role sits within one of OMD’s most valuable account teams servicing one of our key global brands. The team is highly passionate in providing creative & innovative solutions to the client, while having flawless operations delivery. As a Manager, you will be the face of OMD to a major client, to develop the relationship with clients & be seen by client as a valuable member of the account team who adds value to the business.

The role requires you to :

Work in collaboration with the media planning team to service clients and provide solution with solid technical digital knowledge and expertise
Understand the clients’ business well and establish the digital KPIs required in collaboration with the digital performance team and media planning team
Lead the digital performance conversations, thought leadership and overlook operations; Ensure delivery against best practices and set new benchmarks in performance both internally and with clients
Explore new methods of collecting data and insights to generate more accurate understanding of segments. This includes segment insights or review focusing on the industry. Provide on-going detailed reporting & media learnings, campaign optimization recommendations with point of view & justifications (Monthly online review, monthly tracker update)
Develop digital media strategies based on marketing briefs, communication objective / strategy, consumer insights and segments / competitive scenario. Strategies includes online, mobile and other digital activities (such as, paid Social, Display, Mobile, Programmatic buying) to strategize the multiple Segments of Interest, Affinity & Demographic along with Remarketing List definition
SEM & CPAS planning data analysis & insights
To drive digital conversations and solutions beyond just paid media optimization, across owned and earned media optimization such as Web Analytics and Optimization, SEO, Content optimization, CRO and Data Analytics to improve overall agency’s deliveries on campaign performance
To support digital executive on Precision Marketing and digital performance campaigns – (strategy, planning, Audience, insights and recommendations)
Provide overall digital strategy for the brand plan
Lead digital innovation and novelty in the market as well as having a good understanding and knowledge of the digital landscape alongside with the market / industry trends and update.
Able to lead, train and upskill team

Required Skills or Attributes :

Min. 4 years in digital media and digital planning experience

Leadership skills in building and operation excellence for the teams and partners

Strong and confident articulation and communication skills

Always seeking new ideas / inspirations to bring fresh perspectives to client work

Able to challenge and provide intelligent feedback to clients and key stakeholders

Strong people management, problem solving and proficient time management skills

Strong data interpretation and analytical skills

Strong attention to detail with elevated levels of accuracy

Strong in client servicing and digital media planning to provide innovative and effective solutions

Passionate about the media and communications industry and desire to achieve new business growth in a demanding landscape

Demonstrate genuine passion and curiosity in our client & their business

Have experience with digital planning & possess expertise especially with ecommerce platforms

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Strategy / Planning and Analyst

Industries

Advertising Services

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Buat amaran kerja untuk carian ini

Planning Manager • Petaling Jaya, Selangor, Malaysia