Growth Marketing Specialist (AI-enabled)

Growth Marketing Specialist (AI-enabled) This role is a Growth Marketing Specialist (AI-enabled) at Digify, a cloud-based document security and data room software. This is an individual contributor role focused on growth marketing with a product marketing mindset. You will own programs that drive acquisition, activation, retention, and expansion, and you will use AI tools to speed research, content, analysis, and experimentation. The role can be remote or based in our Singapore office.

What You\'ll Do

Deeply understand the Digify product, its users, competitors, and market dynamics

Build and execute the growth strategy across the funnel, from awareness to expansion, in a B2B SaaS context

Pair growth tactics with product marketing fundamentals. Define ICPs, refine positioning and messaging, and translate insights into campaigns and assets

Plan, run, and optimize multi-channel programs across website / SEO, paid search and social, email and lifecycle, content and webinars, partnerships, and referral loops

Engage customers and prospects where they spend time online (LinkedIn, X, Reddit, Slack communities, industry forums); listen, test narratives, promote Digify in-channel, and feed insights back into messaging, campaigns, and product

Set up clear test plans with hypotheses, A / B tests, measurement, and scaling of successful ideas

Use AI to accelerate work : research competitors and customers, generate and refine content, summarize qualitative data, and analyze results with AI tools

Identify and develop marketing partnerships; build co-marketing campaigns, referral loops, and distribution opportunities

Partner with Sales on outbound and pipeline acceleration; build and optimize sequences, content, and routing

Partner with Customer Success on customer marketing : drive reviews, referrals, case studies, advocacy, and expansion plays

Own core metrics and reporting : track conversion rates, CAC and payback, MQL to SQL to pipeline, activation, retention, and expansion

Requirements / What We\'re Looking For

Individual contributor with 3-7 years in B2B SaaS marketing with a track record of delivering measurable growth

Hands-on experience running experiments and campaigns across multiple channels

Product marketing bias with comfort in customer research, positioning, messaging, and enablement

Experience with community engagement and social listening, or willingness to learn

Experience exploring and executing marketing partnerships or ability to test new growth channels

Strong understanding and experience using AI capabilities for marketing lead generation and revenue growth

Ability to plan and implement AI strategies and track KPIs to optimize results

Analytical approach with proficiency in marketing analytics and dashboards

Near-native or native-level English proficiency (spoken and written)

Willingness to travel to Singapore occasionally if working remotely

Note : We don\'t expect you to be an expert in every area from day one. What matters most is a strong growth marketing foundation, curiosity, and the ability to learn quickly. If you bring SaaS growth experience and are eager to apply and expand your skills in AI, product marketing, partnerships, and community engagement, we\'d love to hear from you.

Why Join Us

Small team, big impact — your work will shape the marketing strategy

A culture that values focus, trust, and building things that matter

Remote-friendly with a respect for work-life balance

Opportunity to work with a multi-national team and global customers

Benefits

Annual leave

Birthday leave

Training leave

Self-development benefits

Performance bonus

Group health insurance for employees based in Singapore

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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