Senior Marketing Specialist

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• Job Responsibilities :
• Work closely with reporting manager on monthly B2C campaign planning and execution to drive TPV and Net Revenue. New user acquisition and brand awareness for Razer Gold Malaysia. Team player role, and duties include but not limited :
• Drive digital marketing campaigns through online ads (search, display), social media, and EDM, tracking of influencer / Key Opinion Leaders’ initiatives for successful revenue conversion.
• Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns.
• Ensure the best standards for Razer Gold brand representation on marketing assets and publications.
• Work closely and support B2B colleagues with marketing campaign planning and activation.
• Foster great working relationship with media agencies, communicate campaign specs and request for media agencies to prepare proposal.
• Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console.
• Work closely with internal creative department and colleagues on visual request and creation via JIRA.
• Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance.
• Senior lead to guide, share and train junior product evangelist and intern.## Pre-Requisites :
• Bachelor’s degree in appropriate field of study.
• 3 to 4 years of marketing experience with gaming background is a plus. Prior working experience in digital or media agencies is a plus too.
• Worked with Google Marketing Solutions (Google Search, Display and Youtube ads), Facebook Ads and LinkedIn marketing solutions.
• Proficiency in marketing solutions and web analytics tools (Google Analytics)
• Fluent in English, with excellent writing and communication skills. Proficiency in Mandarin and Malay is a plus.
• Ability to work well in a fast, ambiguous environment and collaborate with international teams across multiple areas and matrix organization.
• Self-motivation, and a passion for gaming industry.
• Analytical capabilities and a detail-oriented mindset.
• Proactive, action-oriented and operate with a sense of urgency.Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
• a place to do great work
• , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
• a great place to work,
• providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience. Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell : For Gamers. By Gamers. The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights. Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one

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