Social Media Marketing Specialist

The responsibilities of a social media specialist include building and executing social media strategies, generating and publishing daily content, optimising company pages on various platforms, moderating user-generated content, analysing social data, and collaborating with other departments to manage reputation and coordinate actions.

This is a WFO position. Office Location :

1st floor, 15 Jalan Tembaga SD 5 / 2

Bandar Sri Damansara

Damansara Sentral station PY07

Responsibilities

• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, TikTok, Xiao Hong Shu and others
• Create and share engaging daily content, including text, images, and videos that promote brand, products and services
• Plan and optimise ads for always-on campaigns
• Ensure current social media strategy aligns with brand goals and values
• Measure the success of social media campaigns using KPIs
• Stay on top of current social media trends and evaluate how the brand can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness
• Collaborate with other departments to ensure content is informative and appealing
• Create monthly editorial calendars and schedule content
• Prepare monthly reports and recommendations

Qualifications