Product Planning Assistant Manager (Automotive)

Perform product planning and strategy ranging from market research, competitive analysis, product line‑up planning and new product opportunities, pricing positioning, customer survey, product development coordination and communication internally and externally with related parties towards the success launching of new products.

Responsibilities

• Compile market research and analysis for features / content, segment, competitive product, volume and pricing analysis to prepare the new product proposal.
• Prepare product concept and development documents (from introduction to official model launch) pertaining to overall product line‑up and strategy including equipment level, price, volume and positioning based on market analysis.
• Coordinate and communicate internally and externally with all related parties about product information and sharing of information during product development to ensure smooth product launching and meet the project / product objective.
• Monitoring and summarizing product issues (specification, equipment level, compatibility etc.) and finding solution / countermeasure with brand principal and manufacturing plant.

Qualification and Education

Possess a recognized Degree in Business / Marketing / Engineering related fields.

Experience

Min 4-6 years working experience in automotive field.

Technical Knowledge / Skills

In depth product knowledge, marketing analysis skills (product positioning, pricing, promotion) and market trend analysis and forecasting skills.

People Knowledge / Skills

Good interpersonal & presentation skills, project management & planning skills, analytical and driven.

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