Trade Marketing Manager
Wipro Unza MalaysiaSubang Jaya, Selangor, Malaysia2 hari lalu
Penerangan pekerjaanBachelor Degree in Marketing or equivalent. Strong consumer service, interpersonal and communication skills. Skills in brand and shopper marketing, understand customer need and shopper journey. Passion for results, creative solution, innovation with a thirst for fresh knowledge and experience. Good organizational skills and attention to detail in a rapidly evolving environment. Discipline in execution and follow‑up of campaigns to achieve desired results and work to tight deadlines. Minimum 5 years of trade marketing or category management experience. Experience in Nielsen Advisor / Retail Shelf Planner will be an advantage. Experience in sales and marketing will be an advantage.
Responsibilities
- Lead and develop category trade strategies to achieve defined business goals.
- Drive NPD with channel strategy in collaboration with marketing, developing launch deck, category selling story, 360 trade plan, product listing information, samples and exclusive activation.
- Lead efforts to leverage Brand Positioning and solidify the company's market position through our customers and their retail floors.
- Own the development, execution, and performance of all programs designed to increase presence and shopper engagement, in delivering sell‑out.
- Improve processes from planning to execution for marketing plans / activation to trade plan.
- Drive promotion effectiveness with ROI evaluation for customized plan / activation.
Requirements
Experience
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Sales and Strategy / Planning
Industries
Manufacturing and Personal Care Product Manufacturing
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Marketing Manager • Subang Jaya, Selangor, Malaysia