Public Relations

Job Responsibilities

Public Relations (PR)

a. Assist in building and maintaining relationships with key media outlets, journalists, and influencers to support coverage opportunities and manage basic media inquiries.

b. Draft and edit media content, press releases, and related communication materials for review and approval.

c. Support the execution of crisis communication plans as directed, ensuring timely dissemination of approved messaging.

d. Assist in preparing responses and materials during public-facing incidents or issues, under guidance from senior team members.

e. Support the development of corporate messaging to ensure consistency with brand identity.

f. Draft speeches, articles, and communications for senior executives, subject to review.

g. Coordinate with PR agencies to implement agreed activities, track deliverables, and monitor outcomes.

Marketing Communications (Marcom)

a. Assist in the implementation of marketing and communication initiatives that support brand positioning.

b. Support the development of creative campaigns that communicate the company's value proposition to target audiences.

c. Coordinate the creation and adaptation of content for various channels, including in-store, social media, and website.

d. Ensure content produced is aligned with brand guidelines and audience needs.

e. Collaborate with the digital marketing team to integrate PR and marcom activities with online efforts.

f. Assist in monitoring digital channels for brand mentions, sentiment, and relevant engagement opportunities.

g. Support the execution of marketing campaigns that align with sales and business objectives.

h. Assist in coordinating with internal teams to ensure campaigns are delivered on time.

Additional Responsibilities

Support budget tracking for PR and marcom activities to ensure efficient use of resources.

Assist in collecting and compiling campaign performance data for reporting purposes.

Help track KPIs and metrics to measure effectiveness of PR and marcom initiatives.

Prepare periodic reports on activities and results for review by senior management.

Job Requirements

Education & Qualification

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Business, or a related field.

Relevant Experience & Years of Service

Minimum 3-4 years of relevant experience in PR, marketing communications, or corporate communications.

Technical Skills, Professional Knowledge & Competencies

Exceptional written and verbal communication skills.

Strong understanding of traditional and digital media platforms.

Ability to craft compelling content and messaging tailored to various audiences.

Leadership and team management skills to mentor and guide team members.

Proficiency in campaign planning, execution, and performance analysis.

Strong interpersonal and relationship-building skills.

Strategic thinking with the ability to align PR and marketing efforts with business goals.

Budget management and resource allocation expertise.

Proactive and adaptable in a fast-paced environment

High attention to detail and commitment to maintaining brand consistency

Experience within a relevant industry (e.g., retail, FMCG, technology) is a plus

Job Type : Full-time

Pay : RM3, RM5,000.00 per month

Work Location : In person