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Manager, Event Campaign & Promotion

Manager, Event Campaign & Promotion

MR DIY MalaysiaSeri Kembangan, Selangor, Malaysia
20 jam yang lalu
Penerangan pekerjaan

Campaign Management Responsibilities

  • Develop and implement creative and results-oriented A&P campaign proposals that align with brand strategy and business objectives.
  • Coordinate campaign planning from concept development to execution, ensuring alignment with stakeholders across different departments and external vendors.
  • Monitor campaign performance, analyze effectiveness, and provide actionable insights and post-campaign reports.
  • Continuously optimize campaign approaches based on consumer insights, competitor analysis, and market trends.

Promotion Management

  • Plan, manage, and oversee the execution of promotional activities across multiple touchpoints particularly print and in-store POSM.
  • Ensure all promotional materials and executions are delivered on time, within brand guidelines, and maintain consistent messaging across channels.
  • Collaborate with multiple stakeholders to maximize promotional visibility and customer engagement.
  • Track promotion outcomes and measure ROI to refine future initiatives.

    • Event Management

  • Conceptualize, plan, and execute on-ground activations, product launches, roadshows, and customer engagement events in line with marketing campaigns.
  • Handle end-to-end event management including vendor negotiations, logistics, staffing, permits, and production.
  • Ensure seamless execution of events that reflect brand identity and deliver memorable customer experiences.
  • Evaluate event success metrics, collect feedback, and apply learnings to improve future activations.

    • Budget Management

  • Prepare and manage campaign, promotion, and event budgets, ensuring efficient allocation of resources.
  • Track actual spend versus planned budget, identify variances, and recommend corrective measures when needed.
  • Negotiate with vendors and agencies to maximize value without compromising quality.

    • Job Requirements

  • Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.
  • Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
  • Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
  • Strong experience in managing in-store POSM, ATL / BTL promotions, and large-scale events / activations.
  • Solid vendor management and negotiation skills with the ability to deliver cost-efficient yet high-quality outcomes.
  • Strong analytical skills with the ability to track ROI, measure campaign effectiveness, and provide actionable insights.
  • Excellent project management, organizational, and multitasking abilities in a fast-paced environment.
  • Strong interpersonal and communication skills to work effectively with internal stakeholders, external partners, and agencies.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with marketing analytics tools.
  • Fluent in English and Bahasa Malaysia
  • Willing to travel and work flexible hours when required (events, roadshows, activations).

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    Buat amaran kerja untuk carian ini

    Event Manager • Seri Kembangan, Selangor, Malaysia