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Senior User Acquisition (UA) Manager

Senior User Acquisition (UA) Manager

Pixlr GroupPasir Gudang, Johor, Malaysia
8 hari lalu
Penerangan pekerjaan

About Us

Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands‑on Senior UA Manager to scale our subscriber base and drive sustainable growth.

The Job :

Paid Acquisition Management

  • Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
  • Allocate and optimise large budgets to maximise ROAS and user quality.

Creative & Funnel Optimisation

  • Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
  • Conduct A / B tests across ads, trials, onboarding, and pricing models.

    • Attribution & Measurement

  • Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
  • Analyse trial‑to‑paid conversion, retention, and CAC payback metrics.

    • Performance Monitoring & Reporting

  • Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
  • Present findings and recommendations to stakeholders.

    • Partnerships & Growth Initiatives

  • Manage agency and platform relationships, leveraging beta programme access.
  • Support App Store Optimisation (ASO) and organic acquisition strategies.

    • The Person :

  • 4+ years’ experience in mobile UA or performance marketing, ideally within subscription‑based apps (iOS‑focused).
  • Proven hands‑on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
  • Strong knowledge of attribution in a privacy‑first environment, including SKAdNetwork and MMPs.
  • Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.
  • Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
  • Creative yet data‑driven, with experience briefing, testing, and iterating on ad concepts.
  • Fast executor with strong ownership mentality and clear communication skills.
  • Play a central role in scaling a global creative brand.
  • Fully Remote with highly flexible hours.
  • High‑impact, high‑ownership role with a lean, ambitious team.

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Acquisition Manager • Pasir Gudang, Johor, Malaysia

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