Digital Marketing Manager (Paid)

Get AI-powered advice on this job and more exclusive features. Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors / mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways. This is a full-time position, that can be worked remotely or in one of our many offices around the globe. Job Description You will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A / B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson’s paid digital marketing activity across Asia, working with Crimson’s country managers, local area marketing teams and the global digital marketing team. Responsibilities Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes Actively engage Crimson’s country managers and local area marketing managers, helping them build their local digital strategies and plans Consistently launch paid advertising campaigns across all markets managed (owning digital marketing across Asia), following global processes, guidelines, and budgets Select and design A / B tests to improve knowledge and results Consistently track leads, lead progress, and sales / revenue generated from activities Explore local digital marketing resources, market by market, to optimize spend and maximize revenue in each market Analyse and report on campaigns, A / B tests, leads, and revenue and ROAS Contribute to developing Crimson’s global digital marketing best practices and knowledge base Support in compiling and reviewing global analytics and revenue reporting Requirements 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google Experience with other paid advertising platforms such as WeChat, YouTube, LinkedIn, Snapchat, and TikTok Excellent verbal and written communication skills Experience managing multiple projects in a fast-paced environment with other team members and stakeholders Ability to productively and efficiently collaborate with a globally dispersed team Outstanding analytical and problem-solving skills Exceptional learning agility Experience with Google Analytics, Marketo, Salesforce, or close equivalents is preferred Basic understanding of the UK and US admissions process Location : Kuala Lumpur, Malaysia Employment type : Full-time Seniority level : Mid-Senior level Job function : Marketing and Sales Industries : Education Management

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