Senior Content Writer

Position Overview :

We're seeking a Senior Content Writer (EN) with 3–4 years of experience in content marketing, ideally in fintech or financial services. In this pivotal role, you'll craft compelling stories that elevate and promote our brand image through engaging English content for articles, social media, marketing materials, websites, and more, while also supporting Chinese-to-English content translation.

In this role, you'll collaborate with other content writers across China, Malaysia, Vietnam and Thailand, to ensure consistent brand messaging and alignment with our global brand identity. The ideal candidate is a creative writer with exceptional writing skills, organized mindset.

Key Responsibilities :

1. Content Strategy Development

Create and execute content strategies that align with brand objectives, target audience preferences, and market trends across global and regional markets.

Plan diverse content formats, including blog posts, social media posts, and email campaigns, to drive engagement and brand awareness.

Collaborate with marketing teams to integrate content plans with brand campaigns and product launches.

2. Brand Voice Consistency

• Ensure all written content adheres to brand guidelines, maintaining a cohesive and recognizable voice across digital and offline channels.

3. Content Production for Marketing Materials

Create engaging copy for marketing collateral, including brochures, promotional articles, social media, website, and more

Manage content production timelines to deliver high-quality assets efficiently.

Supporting Chinese-to-English content translation.

4. Content Performance Reporting

Track and analyze content performance metrics

Provide actionable recommendations to optimize content strategies

Required Qualifications :

3–4 years of experience in content marketing, preferably in fintech, brokerage, or financial services.

Strong experience in creating content for articles, social media, websites, PR, and marketing campaigns.

Bachelor's degree in Communications, Journalism, Marketing, or related fields.

Proven ability to manage multiple content projects with precision and meet deadlines in a fast-paced environment.

Software & Platform Proficiency :

Microsoft PowerPoint – Content planning and reporting

Microsoft Word – Content creation and editing

Canva / Photoshop – Basic visual content editing for quick adaptations

Basic familiarity with CMS platforms (e.g., WordPress, HubSpot) is a plus

Preferred Attributes :

Highly organized and detail-oriented, with a strong sense of ownership and accountability.

Excellent storytelling skills with the ability to adapt tone for diverse audiences and markets.

Strong communicator who thrives in cross-functional and cross-regional collaboration.

Flexible and adaptable, capable of handling last-minute changes or urgent content needs.

Resourceful, solution-oriented, and proactive in identifying content optimization opportunities.

Experience creating content for multi-country operations, particularly in APAC, is a strong advantage.

Why Join Us?

Work with top professionals in the financial industry.

Join a dynamic and forward-thinking team.

Contribute to impactful projects that shape the finance sector.

Unlock growth opportunities and advance your career.

Ready to elevate your career? Apply now and become a key part of ETO Markets' success