We are looking for a Digital Marketing Executive with a strong focus on Xiao Hong Shu (小红书) to join our dynamic agency team. You will manage multiple client accounts, develop campaign strategies, and create engaging content tailored to the Chinese-speaking market. This role requires creativity, strategic thinking, and the ability to deliver measurable results for clients.
Key Responsibilities
- Plan, execute, and manage Xiao Hong Shu campaigns for multiple clients across diverse industries.
- Develop content calendars, create engaging captions, and coordinate with designers and video editors for high-quality visuals.
- Manage influencer / KOL collaborations and partnerships to drive brand awareness and conversions.
- Monitor competitor activities, trending topics, and industry insights to optimize client strategies.
- Manage and optimize paid advertising campaigns on Xiao Hong Shu, including targeting, budgeting, and performance tracking.
- Track, analyze, and report on campaign performance using analytics tools and provide actionable insights to clients.
- Work closely with account managers, creative teams, and other platform specialists to deliver integrated marketing campaigns.
- Stay updated on Chinese social media trends, algorithm changes, and best practices to keep client strategies competitive.
Requirements
Diploma / Degree in Marketing, Communications, Business, or related field.1–3 years of experience in digital marketing or social media management, preferably in an agency environment.Proven experience managing Xiao Hong Shu campaigns (portfolio or case studies preferred).Strong understanding of Chinese social media ecosystems and consumer behavior.Proficiency in both Mandarin and English for content creation and client communication.Familiarity with analytics tools to measure performance and optimize campaigns.Highly organized, detail-oriented, and able to manage multiple clients and deadlines effectively.Preferred Skills
Experience managing influencer and KOL partnerships.Basic video editing and design skills (e.g., CapCut, Canva, Photoshop).Exposure to other platforms like Douyin, WeChat, and Weibo.Why Join Us
Work with premium clients and lifestyle brands across multiple industries.Be part of a creative, fast-paced, and collaborative agency environment.Gain hands-on experience with multi-platform campaigns and cross-border marketing strategies.Competitive salary, performance incentives, and career growth opportunities.Job Types : Full-time, Permanent
Pay : RM3, RM4,500.00 per month
Benefits :
Professional developmentWork from homeExperience :
xiaohongshu : 2 years (Preferred)Digital marketing : 2 years (Preferred)xhs video editing : 2 years (Preferred)Work Location : Remote