Senior Performance Marketing Executive - FB / IG ads (Remote)

At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore. The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students. From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 12 physical branches, 1 online arm. Write Edge is now in Singapore, Malaysia and Indonesia. With decades of combined teaching, curriculum and education management experience, we’ve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.

Job Description

This role requires someone who can drive full‑funnel lead generation and grow our social media following and impact. The ideal candidate is both data‑driven and a strategist, capable of analysing data to drive performance.

Responsibilities

Performance Marketing

• Take full ownership and run point on all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
• Manage end‑to‑end campaign execution : ad creation, targeting, optimisation, and reporting.
• Conduct keyword research, A / B testing, and continuous campaign improvement to maximise ROI.
• Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.

Social Media & Events Management

Data Analytics

Budget Management (shared with BM Lead)

Requirements

Further Details

Why join us?

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