Senior Manager, Product, Pricing and Strategy Development

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

This position leads the efforts to deliver insurance products to consumers in today’s digital landscape. The successful candidate will be responsible for designing and developing the right propositions and go-to-market strategies, including commercial proposals and negotiations for partnerships with various digital platforms.

The candidate will also oversee the management of the digital insurance product portfolio and continuously develop the product roadmap for each partner. He / she will lead the team in researching and developing products, including defining product features, benefits, pricing, underwriting guidelines, and claims rules.

Additionally, the candidate will work closely with the channel head to drive channel strategy and manage the channel’s P&L.

Roles and Responsibilities :

• Evaluate partner potential during pre-deal discussions and provide senior management with an assessment of customer and market size, customer profiling, proposition strategy, revenue potential, and other commercial factors.
• Collaborate with the Partnership team to lead the product strategy for preparing Request for Proposal (RFP) or Request for Information (RFI) for potential partners.
• Develop and optimize the product portfolio with partners, regularly reviewing product performance metrics, including claims ratio, product penetration, and take-up rate.
• Develop go-to-market strategy with partners, including product portfolio and roadmap, detailed business plans, and the required operational structure and requirements.
• Lead the regular reviews of product performance , including sales target achievements, claims ratio, product penetration, and take-up rate. Lead the planning process for annual sales plans and product development roadmaps.
• Own the Digital Business product portfolio , ensuring viability and continuing to meet company’s direction, as well as searching for new opportunities to further improve.
• Lead the development of insurance products , overseeing the product specifications design, development, and testing process from initial requirement gathering, to consumer research, benefit testing, pricing development, risk assessment, and system implementation through to rollout.
• Lead the pricing and re-pricing for the insurance products, including preparing necessary documents for submission to Bank Negara Malaysia, Product Development Committee, Group Office, etc.
• Oversee the monitoring and continuous optimization of the Digital Business product portfolio post-launch, including regular updates to management on performance versus target, underwriting rule revisions, claims rule updates, pricing adjustments, and product iterations such as withdrawal and replacement.
• Collaborate with the Analytics team to derive insights for improving product performance and customer experience, while optimizing Customer Lifetime Value through targeted product offerings.
• Work closely with the Marketing teams to craft promotions and campaigns that drive sales and improve overall product performance.
• Support the channel head on the annual strategy planning and budgeting process for Digital Business channel, ensuring alignment with corporate objectives and facilitating cross-functional inputs as well as liaising with finance and actuarial colleagues for discussions and submissions.

Minimum Job Requirements :

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

Note : EEO statement not mentioned, adding it is recommended for legal compliance.

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