Job Description
Our Client is a fast growing education group focused on delivering premium and efficacious learning outcomes underpinned by the belief that the most successful people are ‘lifelong learners. Our mission is to develop the skills and mindset of lifelong learning to build a more competitive society and nation. They combine internationally-acclaimed content and pedagogy with local operational expertise to deliver effective and relevant hybrid learning experiences for Indonesians nationwide.
MISSION : The goal is to achieve the company’s annual commercial objectives (top-line growth, profitability and student experience). Reporting to the CEO and / or COO, he / she will be responsible for all sales & marketing funnels (digital, brand activation, internal revenue) as well as the student experience (customer satisfaction) online and in-center (depending on the business unit). Ultimately P&L responsibility for the relevant business unit / division.
1. Achieves monthly sales targets
- Set bottom-up sales targets, sales tactics, promotions and related marketing initiatives
- Track and drives the sales & marketing functions daily through robust data-driven reports
- Lead and drive Area Managers to achieve monthly sales and experience goals
1a) Competencies / Characteristics Required :
Self-motivated and driven to achieve targetsData-driven, analytical and able to quickly identify root-causes as well as propose solutionsHigh ‘need-for-achievement’, wants to win and tirelessHas basic sales skills and understands the essence of B2C selling (Technical)Resilient and never-give-up attitudeRigorously focused on formulating and driving processes (believes that the right process will eventually lead to desired results)2. Achieves hiring and people development goals in line with company values
Formulate and execute hiring strategies for frontlinersGroom, coach and develop potential middle-managersCoach and inspire managers to become better leaders2a) Competencies / Characteristics Required :
Able to read / judge people wellHigh EQ and temperament to delicately balance “push-stroke” management of IndonesiansUnderstands and implements effective coaching methodsSets high standards for him / herself and is strict about ensuring staff adherence to service / grooming standardsCommunicates with empathy and can regulate emotions, yet ruthless when needed3. Develops and executes mid-term commercial strategy (sales, marketing and experience) to achieve annual goals
Effectively cascades OKRs inter-function coherentlyEffective merchandising and pricing strategiesDrive overall brand and performance marketing strategies3b) Competencies / Characteristics Required :
A logical, strategic thinkerAble to articulate ideas well in presentationsStrong commercial judgement to know what promos / tactics would work and what would not4. Launch new centers and new complementary products
Able to present feasibility study for proposed new sitesSecure new sites, project manage build and pre-sales / marketingIdentify complementary revenue generation opportunities, create product and launch4b) Competencies / Characteristics Required :
Strong project management skillsRuthlessly focused on getting things doneInnovativeRequirements
5 years and above operational skills in retail / service sector - Highly data-driven & analytical - Strong project management experience - Strong people leader Skills - Consulting background in business process improvement and / or strategy would be a bonus - Proven track record in scaling and growing business - Experience in managing P&L