Market Insight

Base : Malaysia

Responsibilities

Responsible for developing market segmentation models, analyzing the characteristics, size, and trends of each segmented market, and providing data support for market strategies.

Lead customer needs analysis, utilizing tools such as $APPEALS to produce comprehensive demand reports, and uncover customer pain points and expectations.

Responsible for writing competitive analysis reports, monitoring competitor activities, and providing a basis for competitive strategies.

Conduct SPAN / FAN analysis to assess product market performance and identify potential opportunities, offering strategic recommendations for market strategy.

Participate in the decision - making process for selecting target segmented markets, providing data - backed support and strategic recommendations based on analysis outcomes.

Define the product value proposition to ensure it precisely reflects customer needs and highlights competitive advantages.

Participate in product roadmap planning, offering suggestions on product development direction and prioritizing features from a market - driven perspective.

Qualifications

Demonstrated experience in market research or business development across diverse sectors beyond the telecommunications industry (including property management, hotels, subways, sports venues, airports, etc.). Proven ability to leverage successful case studies to drive market expansion and provide strategic guidance to sales teams for replication and scaling of effective business models.

Strong sense of responsibility and ability to undertake pressure. Adaptable to multicultural team environments.

Fluent in English; proficiency in Chinese and local languages is a plus.

Proficiency in utilizing mainstream market insights and evaluation methods, such as $APPEALS, 4Ps, PESTEL, SPAN, SWOT, and STP.