Digital Marketing Manager

Charterhouse Partnership | AsiaKuala Lumpur, Kuala Lumpur, Malaysia

8 jam yang lalu

Penerangan pekerjaan

Join a fast-growing financial services organisation undergoing rapid expansion and digital transformation. This role sits within a dynamic marketing team that values proactive ownership, collaboration, and innovation to achieve shared goals.

Our client is seeking an experienced Digital Marketing Manager with strong expertise in product marketing within the banking or financial services industry. The ideal candidate will be responsible for driving integrated marketing strategies for investment and wealth-related products, leveraging digital platforms and offline initiatives to maximise product performance and customer engagement.

Key Responsibilities

Lead end-to-end product marketing initiatives across investment, funds, and financial solutions.
Develop and execute comprehensive, integrated marketing strategies to drive product awareness and business results.
Plan and run digital marketing campaigns across paid, earned, and owned media channels including social platforms, website, email, display, and other digital touchpoints.
Conceptualise, create, and manage engaging content tailored to key audience groups and campaign objectives.
Coordinate offline marketing activations and events to support product performance and complement digital efforts.
Partner with internal stakeholders to optimise product positioning and customer experience across the funnel.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Media, or a related field.

8+ years’ experience in digital product marketing within the banking or financial services sector.

Proven hands‑on expertise in digital marketing, including campaign planning, optimisation, and performance tracking.

Strong content development skills; both conceptual and execution‑driven.

Independent, resourceful, and proactive, with the ability to operate in a fast‑moving environment.

Demonstrated leadership ability or readiness to step into a team‑leading role soon.

Strong balance of strategic thinking and operational execution.

Detail‑oriented, fast‑paced, and capable of managing multiple initiatives simultaneously.

Attributes

Self‑starter with strong ownership mindset.

Digitally savvy, data‑driven decision‑maker.

Able to coach and influence a team to high performance.

Thrives in a high‑growth, evolving environment.

Only successful candidates will be notified.

EA License no. : 16S8066

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Digital Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia