Data collection and analysis : Gather, clean, and interpret complex sales data from multiple sources, such as customer relationship management (CRM) systems and enterprise resource planning (ERP) platforms.
Reporting and visualization : Design and maintain dashboards and create reports to visualize key performance indicators (KPIs) like revenue trends, sales pipeline health, and conversion rates.
Performance monitoring : Track and analyze the sales performance of products, regions, and individual sales representatives, highlighting variances and growth opportunities.
Forecasting and planning : Build and manage sales forecasting models using historical and market data to support revenue planning and resource allocation.
Strategic insights : Identify sales trends, customer purchasing behavior, and patterns to provide data-driven recommendations that improve sales strategies.
Process improvement : Analyze the sales process to identify inefficiencies and suggest data‑informed improvements to streamline operations.
Cross‑functional collaboration : Work with marketing to analyze campaign effectiveness, with finance on budget and profitability, and with operations to integrate data and systems.
Competitive analysis : Conduct market research and competitive analysis to understand industry trends and benchmark company performance.
Presentation of findings : Communicate complex analytical results to both technical and non‑technical stakeholders through clear and concise presentations.
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Data Analyst • Seberang Perai, Penang, Malaysia