Senior Manager, Retail Excellence & GTM

Overview

Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.

CARSOME is looking for a dynamic and strategic individual to join us as the Lead of Retail Excellence and GTM. This role provides you a golden opportunity to shape the Retail standards for CARSOME as we continue to strengthen our brand presence and service level in the market. In this role, you will be the bridge between product and sales team in developing high impact sales and go-to-market strategy, foster strategic partnerships to strengthen the ecosystem and set operating standards for our Retail Business.

The ideal candidate should possess strong business acumen and be able to develop product strategy and translate it into executable go-to-market plans. In addition, this candidate must demonstrate strong desire to set and run the retail business like a successful franchise.

Your Day-to-Day

• Sales & Go-to-Market Strategy : Develop, plan, and work with stakeholders to execute commercial and sales campaigns to achieve top and bottom line growth for CARSOME B2C business
• Campaign optimization : Monitor and work with Marketing to optimize campaign performance through data-driven insights and analytics.
• GTM planning : Work with Sales team to define and implement effective GTM strategies for new product launches, promotions, and market expansions.
• Target audiences : Identify target audiences and create strategic positioning for CARSOME's product offerings.
• Cross-functional collaboration : Collaborate with cross-functional teams (product, sales, and operations) to ensure seamless execution of GTM plans.
• Market research : Conduct market research and competitor analysis to identify growth opportunities.
• Partnerships : Build strategic partnerships and incorporate it into overall go-to-market strategies. I.e corporate partnerships, ancillary products, after sales, financial institutions.
• Retail Excellence : Set the dealership / franchise standards and ensure execution excellence across all retail channels
• Customer journey & communications : Develop clear sales journey for sales team and ensuring that retails communications across all touchpoints are aligned with the CARSOME’s product strategy and customer journey
• Brand & service leadership : Work with stakeholders to ensure CARSOME is the #1 brand in service level in the automotive industry

Your Know-How

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