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Trade Marketing Manager

Trade Marketing Manager

Addiction Pet FoodsKuah, Kedah, Malaysia
3 hari lalu
Penerangan pekerjaan

About The Job

Role : Trade Marketing Manager - Individual Contributor

Set-up : Remote

About The Role

The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You’ll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline.

Key Result Areas (KRAs) & Responsibilities

Sales Collaboration & Alignment

  • Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans.
  • Repurpose and localize brand assets for tactical and promotional use by channel / market.
  • Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities.

Co-Marketing Campaign Development

  • Educate retailers / distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed.
  • Support partners with omni-channel activation : in-store displays, social, websites, OOH, PR, events.
  • Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell-in / sell-out.
  • Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility.
  • Implement a tiered account management approach to nurture key partners and strengthen loyalty.

    • Online Marketing Management

  • Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI.
  • Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager.
  • Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing.

    • Ad Hoc

  • Perform other tasks as assigned, individually or as part of project squads / committees.

    • Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field.

    • Work Experience

  • Proven experience in Trade Marketing or Channel / Customer Marketing (FMCG / consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets.

    • Core Skills & Competencies

  • Strong commercial acumen; able to translate brand strategy into channel-ready promotions and toolkits.
  • Excellent stakeholder management and presentation skills; comfortable leading partner reviews.
  • Project management discipline : calendars, critical paths, budgets, and post-mortems.
  • Data-driven mindset : reads dashboards, identifies insights, and takes corrective action quickly.
  • Content localization and asset briefing skills (point-of-sale, digital, retail media).
  • Familiarity with retail media networks, marketplace tools, and e-commerce mechanics (e.g., vouchers, bundles, paid search / display).

    • AI Application & Digital Knowledge (Required)

  • Hands-on use of AI tools to speed up and improve work quality, such as :
  • Creative & Copy : ChatGPT for variant copy and localization; image tools for mockups / POC; AI-assisted video resizing / captioning.
  • Analytics & Reporting : GA4 / Looker Studio or equivalent for funnel tracking; AI-assisted analysis to summarize performance and surface insights.
  • Workflow Automation : Using AI / automation to build calendars, QA assets, generate checklists, and standardize partner sell-in decks.
  • Testing & Optimization : Setting up AI-aided A / B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR / ROAS.
  • Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance.

    • Nice To Have

  • Experience with CRM / loyalty mechanics, trade spend optimization, or retail media planning.
  • Knowledge of marketplace operations (Shopee / Lazada / Amazon) and brand.com performance levers.

    • Success Metrics (first 6–12 Months)

  • On-time, in-full delivery of the sales & promo calendar across priority markets.
  • Incremental sell-out from co-marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate).
  • Improved digital asset performance (CTR, CVR) through quarterly optimization loops.
  • Partner satisfaction and engagement scores; growth in tiered key accounts.
  • % of routine tasks automated or AI-assisted (time saved and error reduction).

    • Ways Of Working

  • Reports to : Senior Trade Marketing Manager
  • Works closely with : Sales, Brand Group, E-commerce, Digital Assets, Supply / Trade Ops.
  • Travel : May have occasional market and partner visits as required.

    • How To Apply

    Send your CV / portfolio to , and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process.

    #J-18808-Ljbffr

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