Junior Paid Media & Content Specialist

Overview

PALM ERA, a US-based marketing agency, is looking for a

Junior Paid Media & Content Specialist

with a strong entrepreneurial spirit based in Kuala Lumpur, Malaysia. Position Summary The Junior Paid Media & Content Specialist will support local and regional campaign activation, including Social Media, AdOps, and Content Creation. Some hands-on campaign support will be needed. You will work closely with the Sales and Accounts team during the pre- and post-campaign proposal stage. Responsibilities

Support the development and execution of digital marketing strategies for assigned clients, tailored to their specific requirements through campaign proposals. Assist with the management of the paid media budget, ensuring efficient allocation and optimization to maximize ROI. Contribute to the planning, implementation, and optimization of performance marketing campaigns across various digital channels, including paid search, display advertising, social media, and email. Optimize clients’ advertising campaigns on multiple paid media platforms such as Meta, TikTok, Google & Programmatic. Collaborate closely with internal teams, including creative, content, and product teams, to ensure cohesive and integrated performance marketing strategies. Ideate, propose, and help execute creative strategies to increase the efficiency of assets across all channels. Assist in the development of creative visuals of digital campaigns together with other functional teams. Produce short-form copy (such as for social media postings, ads, emails, etc.). Work with clients and other external content creators, such as influencers, to create video content for digital campaigns. Conduct analysis of campaign performance using analytics tools and provide regular reports and insights to stakeholders. Support management of third-party contractors and consultants on deliverables. Prepare weekly and ad-hoc reports as required. Qualifications

Bachelor's degree in Marketing or a relevant field. Minimum of 1-2 years of work experience in a Digital Marketing Agency as a Media Planner, Account Manager, or in a Strategy & Performance role. Experience with Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc. Basic knowledge of Adobe Creative Software (XD, Photoshop, Illustrator). Flair for designing visually appealing collateral. Basic video-taking / editing skills are an added value. Detail-oriented with the ability to take initiative, prioritize, and multitask. Able to work well under tight deadlines in a fast-paced team environment. Fluent in spoken Chinese (Mandarin) is required; writing ability is a plus, but not required. Strong written and verbal communication skills in English. Strong analytical skills. Employment Type

Full-time Job Function & Industry

Marketing, Public Relations, and Writing / Editing Advertising Services

#J-18808-Ljbffr