Trade Product & Marketing

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Responsibilities include :

• To handle and manage activities related to the development / enhancement of Trade products & services including developing the product program, obtain relevant sign offs and approvals, policies & procedures.
• Work closely with Trade Operation and IT team for any system enhancement required for the newly created or enhanced product.
• Engage with Trade Sales to carry out structured marketing initiatives to grow overall Trade business and customer appreciation program.
• Work closely with Strategic Communication for A & P activities involving developing artworks, flyers, bunting, e-channels etc.
• Design, execute and analyze the strategic marketing campaigns to drive Trade business.

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