Social Media Marketing Specialist

Overview

We are looking for a

Social Media Marketing Executive

to promote our client’s project website / app and support campaigns with multiple partners. The role focuses on driving traffic, building brand visibility, and engaging sport fans across key markets. Responsibilities

Plan & strategize

sports-focused, engaging, and shareable content

(match updates, highlight reels, fan memes, infographics, awareness posts, etc.). Develop and execute social media strategy for platforms including

Facebook, Instagram, TikTok, X (Twitter), XiaoHongShu

and etc, with a strong focus on Southeast Asia markets. Drive

traffic acquisition

from social media to the website / app. Content & Community Engagement

Brainstorm & develop strategies to convert fan / community to register to improve acquisition number. (marketing part), convert to user Work closely with design and video teams to create

eye-catching visuals, highlight reels, and short-form content

optimized for each platform. Campaigns & Partnerships

Support execution of

affiliates, influencer, and KOL campaigns

to maximize visibility and conversions. Collaborate with brand partners for co-branded campaigns, ensuring communication and requirements are aligned. Monitor campaign performance and suggest optimizations to improve ROI and CPA. (data analytic) Analytics & Reporting

Track, analyse, and report on key social media KPIs including

engagement, reach, impressions, follower growth, traffic, and conversion metrics . Provide insights into audience behaviour and competitor activity to refine strategy. Requirements

Diploma / Degree in Marketing, Communications, or related field. 1–3 years’ experience

in social media marketing (preferably with knowledge / interests in sports). Passionate about sports and digital trends. Highly observant and curious about new acquisition methods. Able to communicate / write / read in Chinese and English.

#J-18808-Ljbffr