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Marketing Manager / Assistant Marketing Manager (Beauty / Retail)

Marketing Manager / Assistant Marketing Manager (Beauty / Retail)

MVC ResourcesKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Overview

Marketing Manager / Assistant Marketing Manager (Beauty / Retail) – MVC Resources, Kuala Lumpur, Malaysia

Role Overview

We are looking for a Marketing Manager / Assistant Marketing Manager to manage 360° marketing and retail initiatives. The ideal candidate is creative, aesthetic-driven, and passionate about beauty products, with experience in both online and offline marketing.

Responsibilities

  • Develop and implement integrated marketing plans across digital, social media, PR, influencer marketing, offline / OOH, and events.
  • Ensure coherence in brand voice, visuals, and messaging across all touchpoints.
  • Track, analyze, and optimize campaign performance, ROI, and engagement.
  • Plan and lead in-store promotions, merchandising, visual displays, and point-of-sale materials.
  • Elevate store aesthetics and customer experience to reflect brand positioning.
  • Coordinate impactful in-store events and activations (launches, sampling, beauty workshops).
  • Guide creative development (visuals, packaging displays, store layout, photography, and collateral).
  • Drive initiatives that build awareness, affinity, and loyalty (e.g. influencer programs, collaborations).
  • Deliver storytelling and content that reinforce the brand’s identity in the beauty space.
  • Monitor consumer trends and competitor activities to refine strategies.
  • Gather feedback from retail teams and customers to inform campaigns.
  • Manage marketing budgets to maximize impact.
  • Coordinate with agencies, vendors, and in-house creative teams.
  • Partner with product development, retail operations, and sales teams to align on launches and promotions.
  • Support product launches with 360° marketing roll-out.
  • Define and monitor KPIs such as sales uplift, foot traffic, digital engagement, and brand awareness.
  • Provide insights and recommendations for improvement.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5-8 years’ experience in marketing, preferably in retail cosmetics / beauty / fashion / lifestyle.
  • Must have a genuine passion for beauty products and cosmetics.
  • Strong creative and aesthetic sense with ability to interpret and maintain brand visuals.
  • Experience across both online and offline marketing channels.
  • Good understanding of consumer behaviour, visual merchandising, and in-store experience.
  • Strong project management, communication, and organizational skills.
  • Analytical mindset with ability to use data for decision making.
  • Proactive, creative thinker, resourceful, and detail-oriented.

    • Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing
  • Industries : Retail

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    Buat amaran kerja untuk carian ini

    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia