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Senior Performance Marketing Manager

Kingmakers VenturesAlor Setar, Kedah, Malaysia

18 jam yang lalu

Penerangan pekerjaan

We are hiring a Senior Performance Marketing Manager with a strong performance mindset to lead digital campaigns and website execution across a portfolio of F&B and lifestyle brands.

This is a full-stack digital role — you’ll manage ad platforms, conversion tracking and website development. Your ultimate mission : drive high reservation numbers through data-backed digital marketing and seamless user experience.

We’re looking for someone who thrives on measurable results — ROAS, CTR, and most importantly, conversions of restaurant reservations. You are also required to manage at least 6- 10 accounts.

Location & Remuneration

Based in Kuala Lumpur (Remote)

Key Responsibilities

1. Performance Marketing (Primary Focus)

Plan, run, and optimise campaigns across Meta Ads, TikTok Ads, Google PMAX, and SEM
Set up conversion tracking via GA4, GTM, UTM, Meta Pixel, and conversion APIs
Focus on reservations, pre-orders, and real-world table conversions
A / B test audiences, placements, creatives, and CTAs to continuously improve ROI
Monitor campaign performance (CTR, CPC, ROAS, conversion rate) and provide reporting with insights
Work with our Brand Managers to optimize creative direction for ad visuals and copy
Advise on hooks, formats, and message testing per platform (Meta vs TikTok vs Google)
Work with internal stakeholders to align campaign goals with creative output

3. Website Development & Landing Pages

Build, manage, and optimise brand websites using WordPress, Shopify, and Wix

Create mobile-optimised, fast-loading landing pages with strong CTAs

4. Website Maintenance

Keep websites updated : plugins, themes, hosting, form flows

Conduct regular UX, performance, and SEO audits

Troubleshoot technical issues and ensure uptime and conversion continuity

Requirements

4–6 years of digital marketing experience with a clear performance record

Proven track record running paid ads that drive F&B bookings or conversions

Proficient in Meta Ads, TikTok Ads, Google Ads (PMAX & SEM)

Experience with full conversion tracking setup : GA4, GTM, Meta Pixel, attribution

Strong working knowledge of WordPress, Shopify, and / or Wix

Bonus : Experience with F&B, hospitality, or D2C brands

Operates independently with little supervision

Fast, resourceful, and creative problem-solver

Results-obsessed — you care about what works, not just what looks good

Understands how digital translates into real business outcomes

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Business Consulting and Services

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Marketing Performance Marketing • Alor Setar, Kedah, Malaysia