About the Job :
Role : Trade Marketing Manager - Individual Contributor
Set-up : Remote
About the Role :
The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You’ll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline.
Key Result Areas (KRAs) & Responsibilities :
Sales Collaboration & Alignment :
- Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans.
- Repurpose and localize brand assets for tactical and promotional use by channel / market.
- Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities.
Co-Marketing Campaign Development :
Educate retailers / distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed.Support partners with omni-channel activation : in-store displays, social, websites, OOH, PR, events.Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell-in / sell-out.Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility.Implement a tiered account management approach to nurture key partners and strengthen loyalty.Online Marketing Management :
Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI.Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager.Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing.Ad Hoc :
Perform other tasks as assigned, individually or as part of project squads / committees.Profile & Qualifications :
Education :
Bachelor’s degree in Marketing, Business Administration, or a related field.Work Experience :
Proven experience in Trade Marketing or Channel / Customer Marketing (FMCG / consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets.Core Skills & Competencies :
Strong commercial acumen; able to translate brand strategy into channel-ready promotions and toolkits.Excellent stakeholder management and presentation skills; comfortable leading partner reviews.Project management discipline : calendars, critical paths, budgets, and post-mortems.Data-driven mindset : reads dashboards, identifies insights, and takes corrective action quickly.Content localization and asset briefing skills (point-of-sale, digital, retail media).Familiarity with retail media networks, marketplace tools, and e-commerce mechanics (e.g., vouchers, bundles, paid search / display).AI Application & Digital Knowledge (Required) :
Hands-on use of AI tools to speed up and improve work quality, such as :Creative & Copy : ChatGPT for variant copy and localization; image tools for mockups / POC; AI-assisted video resizing / captioning.Analytics & Reporting : GA4 / Looker Studio or equivalent for funnel tracking; AI-assisted analysis to summarize performance and surface insights.Workflow Automation : Using AI / automation to build calendars, QA assets, generate checklists, and standardize partner sell-in decks.Testing & Optimization : Setting up AI-aided A / B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR / ROAS.Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance.Nice to Have :
Experience with CRM / loyalty mechanics, trade spend optimization, or retail media planning.Knowledge of marketplace operations (Shopee / Lazada / Amazon) and brand.com performance levers.Success Metrics (first 6–12 months) :
On-time, in-full delivery of the sales & promo calendar across priority markets.Incremental sell-out from co-marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate).Improved digital asset performance (CTR, CVR) through quarterly optimization loops.Partner satisfaction and engagement scores; growth in tiered key accounts.% of routine tasks automated or AI-assisted (time saved and error reduction).Ways of Working :
Reports to : Senior Trade Marketing ManagerWorks closely with : Sales, Brand Group, E-commerce, Digital Assets, Supply / Trade Ops.Travel : May have occasional market and partner visits as required.How to Apply :
Send your CV / portfolio to Adelle.Mallari@Addictionpet.com , and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process.
