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Regional Marketing

Regional Marketing

Plaza Premium GroupSepang, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

SCOPE OF ROLE :

As a Regional Marketing & Partnership Manager, you will will play a pivotal role in enhancing the Company's visibility, reputation, and market presence across SEA and other regions assigned to you. He / she will lead the development and execution of strategic initiatives that drive brand awareness, engage target audiences, and contribute to the Company's growth objectives. He / she will be a driving force behind Plaza Premium Group's marketing success, orchestrating innovative campaigns, nurturing media relationships, fostering initiatives on marketing partnership and contributing to the brand's growth trajectory.

JOB RESPONSIBILITIES

Develop marketing strategies

  • Develop market research plans and review research findings to support the development of marketing strategies and plans.
  • Review potential target markets for market segmentation.
  • Propose marketing channels to reach target customers and market segments.
  • Liaise with key stakeholders to develop marketing strategies and plans.
  • Assist to develop, implement, promote and publicize programmes and / or special events .designed to attract and meet the needs of markets targeted by the Commercial and Marketing Department.

Manage brand equity

  • Develop strategies to enhance brand reputation and achieve positive brand equity.
  • Website and social media's content update and monitoring.

    • Manage marketing campaigns and events

  • Develop design concepts and ideas for marketing campaigns across traditional and digital platforms.
  • Develop marketing campaign plans that are aligned with brand and marketing strategies.
  • Conceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production.
  • Monitor production and distribution of marketing collaterals and paraphernalia.
  • Manage execution of marketing campaigns and media-related activities and events.
  • Develop measures to enhance customer experience across traditional, digital platforms and customer touch points.
  • Develop measures to improve future marketing campaigns based on identified areas of Improvement.

    • Manage stakeholders' relationship

  • To develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices.

    • Partnership Strategy & Management

  • Identify, evaluate, and onboard strategic partners—agencies, brands, media outlets, influencers, or community organization to support marcom objectives.
  • Negotiate partnership agreements (sponsorships, co-branding, collaborations) with mutually beneficial outcomes.
  • Maintain active relationships with partners : coordinate campaigns, manage expectations, and ensure brand alignment.

    • Manage human resources, finance, report management and continuous improvement

  • Review marketing reports to monitor and report marketing achievements.
  • Support budget forecasting processes for the department.
  • Manage financial budgets in accordance with departmental work plans.
  • Evaluate new technology applications to spur innovation in customer engagement and experience.
  • To explore potential sales and marketing partnership for the country / region.

    • Others

  • To ensure that all marketing and partnerships, including on and offline, adhere to the data protection legislations
  • Any ad hoc duties as assigned

    • JOB REQUIREMENTS

  • Degree holder in Marketing or any related disciplines.
  • Strong verbal and written communication skills.
  • Proficiency in creating and developing integrated marketing programs with a minimum of 5 years' experience preferably gained from in-house marketing communications team in sizable firms or multinational companies.
  • Meticulous, excellent time management and a good multitasker.
  • Good interpersonal skills and able to work under pressure.
  • Proficient in Advanced PowerPoint, Excel and Photoshop.
  • Working experience from at least Hospitality / F&B / Aviation Industry is a must to apply for this job.
  • Travel may be required.
    • Buat amaran kerja untuk carian ini

    Marketing • Sepang, Selangor, Malaysia

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