Senior Manager, Growth Marketing

Senior Manager, Growth Marketing

Location : Federal Territory of Kuala Lumpur, Malaysia

Job Purpose

The Senior Manager, Performance Marketing leads the strategy, innovation, and execution of high impact digital advertising initiatives across platforms to drive measurable business growth. This role oversees a team of performance specialists, ensures campaign excellence across paid media channels, and partners closely with clients and internal stakeholders to align marketing execution with strategic objectives. The Senior Manager acts as the performance thought leader, translating business goals into agile marketing actions while driving optimization, innovation, and ROI across channels—with a strong focus on B2B funnel metrics and performance attribution.

Job Responsibilities

• Lead Performance Marketing Strategy : Architect and implement full-funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic), tailored to client objectives across B2B acquisition, engagement, and conversion stages.
• Drive Business Impact through B2B Funnel Insights : Analyze and optimize campaign performance across key B2B metrics such as CPL, MQLs / MQAs, SQLs / SQAs, pipeline contribution, and ROAS. Ensure accurate tracking and alignment of marketing efforts with sales funnel and revenue goals. Understanding ABM / ABX techniques is advantageous.
• Oversee Multi‑Platform Campaign Excellence : Supervise end‑to‑end campaign execution across platforms including Google Ads, LinkedIn, Meta, Microsoft Ads, 6sense, programmatic networks and occasional 3rd party native platforms (e.g., Amazon). Optimize for scalability, efficiency, and funnel‑stage effectiveness.
• Cross‑Functional Leadership : Collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high‑performing campaigns. Work with stakeholders and the growth team on messaging, audience segmentation, and channel strategy aligned to buyer journey stages.
• Team Leadership and Capability Development : Build media buying, funnel mapping, automation tools, and testing framework capabilities across the team. Provide coaching and ongoing performance feedback.
• Innovation and Process Optimization : Implement operational efficiencies, including automation, templates, workflows, and knowledge sharing. Drive innovation in audience strategies, bidding methodologies, retargeting, and predictive analytics.
• Partnership and Advisory : Serve as the senior performance advisor to internal stakeholders, executive leaders, and partner teams, translating data into meaningful business insights. Present campaign outcomes and strategic recommendations with a focus on B2B funnel impact.

Qualifications

Seniority level : Mid‑Senior level

Employment type : Full‑time

Job function : Advertising and Marketing

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