Channel Marketing Senior Specialist

Overview

Tap Growth ai Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are hiring for a Channel Marketing Senior Specialist to drive our partner channel strategies and accelerate business growth. The ideal candidate will have extensive experience in channel marketing, partner relationship management, and developing comprehensive go-to-market strategies that deliver measurable results.

Location & Work Mode

Location : Kuala Lumpur, Malaysia

Work Mode : Work From Office

Role

Channel Marketing Senior Specialist

Key Responsibilities

• Channel Strategy & Transformation : Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with AMSP priorities.
• Conduct TAM / SAM / PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner Profiling & Ecosystem Development : Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
• Drive cross-segment synergies and upsell / cross-sell opportunities across IA and DE portfolios.
• Program Design & Execution : Design and implement channel programs that enhance partner engagement, loyalty, and performance.
• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, rewards, and digital enablement.
• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Performance Monitoring & ROI : Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
• Continuously refine strategies based on data insights and market feedback.
• Enablement & Experience : Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

What We're Looking For

Remuneration

up to RM12k

Contact

Consultant In Charge : Andrea | |

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