Junior Social Media Content Specialist

Be Strategic Sdn. Bhd. is a consultancy based in Kuala Lumpur, specializing in AI-driven digital transformation. We provide strategic solutions across three key areas : AI infrastructure and digital economy, AI brand and marketing, and digital skills training. As our

Junior Social Media Content Specialist , you’ll consistently create relevant, platform-optimised content that boosts engagement, grows our audience, and supports strategic campaigns. Key Responsibilities : Content Creation & Strategy :

Assist in developing and executing content plans, supporting the creation of text, images, videos, Reels, and Shorts for platforms like Instagram, TikTok, Facebook, LinkedIn, Threads, and YouTube. Campaign Management :

Support the planning and execution of social media campaigns and ads. Help maintain content calendars and posting schedules to ensure consistent presence. Community Engagement :

Monitor channels for basic interactions, assisting in responding to comments, messages, and feedback to build community. Performance Tracking & Analysis :

Aid in tracking KPIs like engagement, reach, and conversions using tools such as platform insights and Google Analytics. Qualifications : Technical Expertise :

Basic familiarity with graphic design tools like Canva, Adobe Photoshop / Illustrator, and video editing software. Creative Skills :

Strong eye for visual design and basic storytelling to support compelling content. Strategic & Analytical Skills :

Basic experience with research and data analysis to develop and present content ideas. Soft Skills :

Solid communication skills, including clear writing for audience interaction. Education & Experience :

Fresh graduates with a Bachelor's degree in Marketing, Communications, Digital Media, or related field are encouraged to join.

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