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Senior Brand Executive

Senior Brand Executive

LUXASIAKuala Lumpur, Kuala Lumpur, Malaysia
9 jam yang lalu
Penerangan pekerjaan
  • Plan and execute brand and business objectives, ensuring achievement of KPIs
  • Manage brand A&P and full P&L to maximize investments and ensure positive ROI
  • Collaborate with demand planning team on forecasting for launches and monthly business needs
  • Co-develop and implement commercial business plans with the Brand Manager
  • Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness
  • Develop and execute e-commerce strategies to increase online engagement and sales
  • Establish and enforce brand merchandising guidelines across all retail channels
  • Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations)
  • Build strong relationships with trade partners to ensure consistent and impactful brand exposure
  • Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting
  • Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities
  • Manage product registration process in Malaysia, ensuring timely approvals
  • Conduct market trend analysis, monitor competitor activities, and recommend proactive strategies
  • Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption
  • Track and analyze business and channel sales performance, providing follow-up action plans
  • Full responsibility for budget management and financial performance of the brand
  • Requirements

    • Degree in Marketing, Business, or related field
    • Prior experience in managing skincare or fragrance brands is an added advantage
    • Strategic mindset, analytical and insight-driven to identify and create opportunities
    • Strong communication and interpersonal skills
    • Team player with confidence to work independently
    • Innovative, adaptable, and able to multitask with strong time management
    • Goal-oriented, proactive, and results-driven with a strong sense of accountability
    • Proficiency in Microsoft Office applications, particularly Excel
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