Senior Copywriter

Overview

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Role

Senior Copywriter

Responsibilities

• Concept & Execution : Develop creative ideas and high-impact copy for digital campaigns, social media content, banner ads and websites that align with brand voice and business goals. Collaborate with social media, design, and UX teams to create cohesive narratives that drive awareness, engagement, and conversion.
• Strategy : Creative ideation and execution that provide on-strategy creative solutions to meet the business and communication objective.
• Leadership : Demonstrate strong sense of ownership in upholding creative excellence across all deliverables. Convey ideas and execution clearly to internal and external stakeholders to create understanding.
• Presentation : Confidently pitch and defend creative concepts to stakeholders, ensuring alignment with brand strategy.
• Innovation : Keep up with the latest creative industry developments and digital trends (AI tools, platforms, trending topics) to continuously optimise creative performance and ensure relevance with the audience.
• Brand Stewardship : Guard and enhance brand values and voice while adapting the right tone for diverse audiences and channels.

Qualifications

Seniority level

Employment type

Job function

Industries

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