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Social Media Marketing Executive

Social Media Marketing Executive

MyAtlas DigitalKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

We are looking for a Social Media Marketing Executive to promote our client’s project website / app and support campaigns with multiple partners. The role focuses on driving traffic, building brand visibility, and engaging sport fans across key markets.

Responsibilities

  • Plan & strategize sports‑focused, engaging, and shareable content (match updates, highlight reels, fan memes, infographics, awareness posts, etc.).
  • Develop and execute social media strategy for platforms including Facebook, Instagram, TikTok, X (Twitter), XiaoHongShu and others, with a strong focus on Southeast Asia markets.
  • Drive traffic acquisition from social media to the website / app.

Content & Community Engagement

  • Brainstorm & develop strategies to convert fan / community to register and improve acquisition numbers.
  • Work closely with design and video teams to create eye‑catching visuals, highlight reels, and short‑form content optimized for each platform.

    • Campaigns & Partnerships

  • Support execution of affiliates, influencer, and KOL campaigns to maximize visibility and conversions.
  • Collaborate with brand partners for co‑branded campaigns, ensuring communication and requirements are aligned.
  • Monitor campaign performance and suggest optimizations to improve ROI and CPA.

    • Analytics & Reporting

  • Track, analyse, and report on key social media KPIs including engagement, reach, impressions, follower growth, traffic, and conversion metrics.
  • Provide insights into audience behaviour and competitor activity to refine strategy.

    • Requirements

  • Diploma / Degree in Marketing, Communications, or related field.
  • Strong command of both English and Mandarin, with the ability to read, write, and communicate effectively in both languages.
  • 2–3 years’ experience in social media marketing, preferably with knowledge and interest in sports.
  • Passionate about sports (especially football) and digital trends.
  • Highly observant and curious about new acquisition methods.

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Social Media Executive • Kuala Lumpur, Kuala Lumpur, Malaysia

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