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Growth Marketing Lead

Growth Marketing Lead

WORQKuala Lumpur, Kuala Lumpur, Malaysia
28 hari lalu
Penerangan pekerjaan

Overview

Growth Marketing Lead at WORQ, Kuala Lumpur. We are seeking a bold, creative, and results-driven marketer who thrives on hacking growth, launching game-changing campaigns, and shaping the future of work. You will blend growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale.

Your mission is to transform big ideas into measurable growth, from discovering new market opportunities to optimizing the entire customer journey. If you are ready to own the strategy, execute with precision, and push the limits of what is possible, we want you on our team!

Job Responsibilities

  • I) Growth Marketing & Customer Acquisition

Develop and execute growth marketing strategies to expand market presence, activate new outlets through lead generation, and drive customer acquisition.

  • Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
  • Lead performance marketing efforts, leveraging A / B testing, funnel optimization, and automation to maximize ROI.
  • Utilize CRM and marketing automation tools to track, analyze, and improve marketing campaign performance.
  • Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.
  • Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.
  • II) Product Development Strategy & Market Fit

    • Conduct market research, customer feedback analysis, and competitive intelligence to inform product development decisions.

  • Collaborate with the sales and operations teams to refine existing coworking solutions and develop new offerings that align with evolving customer needs.
  • Test and validate new product ideas, implementing pilot programs and gathering data on user engagement and retention.
  • Develop positioning and go-to-market strategies for new products or service expansions, ensuring seamless execution.
  • Establish metrics to measure product performance, ensuring continuous improvements based on user behavior and market demand.
  • III) Cross-functional Collaboration & Reporting

    • Work closely with marketing, sales, and operations teams to align marketing and product strategies with business goals.

  • Develop and present data-driven reports and insights to senior management, providing strategic recommendations for continuous improvement.
  • Stay ahead of industry trends and emerging technologies in digital marketing, customer engagement, and the coworking space sector.

    • Qualifications

  • 5+ years of experience in growth / product marketing portfolios.
  • Bachelor’s degree in Business, Marketing, Communications or relevant fields.
  • Preferably exposure in real estate, coworking, SaaS, or startup environments.
  • Proven track record of driving customer acquisition, conversion optimization, and retention with data-backed strategies.
  • Experience in product marketing and product-led growth strategies, with the ability to influence product development and go-to-market execution.
  • Creative thinker with a hacker mentality—unlocking new growth channels and scaling marketing campaigns efficiently.
  • Excellent communication and storytelling skills, capable of crafting compelling brand narratives that resonate with different customer segments.
  • A true team player—collaborative, adaptable, and always ready to push boundaries to make things happen.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Growth Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

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