Insights Manager

Manager, Talent Management at Loob Holding Sdn Bhd

Intro

If your north star is to leave a large impact and legacy, then this is the place for you. Tealive is a local, Malaysian-born brand that’s going global. Our goal is to not only be the biggest, but the fun-nest tech-enabled beverage and snacks company in Southeast Asia. And we can’t do it without you.

Overview of Role

The Insights Lead is the brainpower of the Marketing team. You’ll champion what consumers want, think, and feel, and actively work with our Brand Managers to craft products, experiences, and communication that maximizes the joy every Tealive customer feels. Some of this will be done through 3rd party public research; some will be done through consumer focus groups, but all of it needs to be data-driven.

• Consumer Behavior : How differently are consumers eating and drinking in retail environments, post-Covid?
• Consumer Preferences : How do our drinks and snacks compare to other peers in the industry? Can we improve them by listening more closely to consumers? Would customers dig a durian, rambutan slushie?

You’ll also be responsible for designing experiments to optimize Marketing initiatives. You’ll ask the hard questions and tell us how to find the answers.

Essential Qualifications

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