KOL Marketing Specialist (Finance Industry)

Jobstreet MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia

8 hari lalu

Penerangan pekerjaan

KOL Marketing Specialist (Finance Industry)

We are expanding our influencer marketing capabilities within the financial industry and seeking a KOL Marketing Specialist to design and deliver impactful campaigns that connect our brand with the right audiences.

This role offers an exciting opportunity to work at the intersection of creativity, data, and strategic partnerships , transforming bold ideas into measurable results while engaging diverse markets across the region. You will play a key role in building authentic influencer relationships and driving brand visibility in the fast-growing online trading landscape.

Location : Kuala Lumpur | Onsite | 5 Working Days

What You’ll Do

Influencer Strategy & Campaign Execution

Identify, segment, and manage KOLs (macro, micro, and nano) across TikTok, Instagram, YouTube, and other major platforms.
Develop and execute influencer marketing strategies tailored to promote FX / CFD trading education, brand awareness, and user acquisition.
Prepare creative briefs, set content and compliance guidelines, and ensure timely, high-quality deliverables that align with brand objectives.
Negotiate collaboration terms, oversee product seeding, and manage influencer partnerships from start to finish.

Cross-Functional Collaboration

Work closely with branding, design, and media teams to amplify influencer content across digital channels.

Collaborate with performance marketing teams to integrate influencer efforts with conversion, retention, and growth objectives.

Coordinate with compliance and legal teams to ensure all content adheres to industry and regulatory standards.

Performance Monitoring & Optimization

Maintain a centralized content calendar and tracking system to monitor deliverables, spending, and campaign status.

Analyze campaign KPIs (reach, engagement, conversions, ROI) and produce actionable insights for continuous improvement.

Optimize influencer portfolios by reallocating budgets toward high-performing creators.

Stay ahead of social media trends, algorithm changes, and competitor strategies within the trading and fintech space.

What We’re Looking For

2–5 years of hands‑on experience in KOL or influencer marketing , preferably within fintech, e-commerce, or digital services .

Strong understanding of social media ecosystems including TikTok, Instagram, and YouTube .

Excellent communication, negotiation, and relationship-building skills with influencers and partners.

Proven project management and organizational abilities — detail‑oriented, data‑driven, and deadline‑focused.

Fluent in English; Mandarin proficiency is an advantage for regional collaborations.

(Bonus) Experience using influencer management or analytics tools, and executing campaigns across multiple SEA markets.

What We Offer

Competitive salary with monthly incentives, annual bonus, paid leave.

Clear career growth opportunities to leadership roles such as KOL Manager or Growth Lead .

Continuous learning and professional development support .

A dynamic, collaborative work culture with team events and engagement activities .

Join Us

If you’re passionate about crafting high-impact influencer strategies and driving brand growth in the financial industry, we’d love to hear from you. Be part of a dynamic team that’s redefining how traders connect, learn, and engage across digital platforms.

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Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia