Manager, Marketing (FMCG)

This job is for a Marketing Manager in the fast-paced FMCG sector. You might like this job because it blends creativity and strategy, leading campaigns and innovating products while mentoring a talented team.

• Develop and own the brand strategy, positioning, and annual marketing plans in alignment with overall business objectives.
• Translate consumer, category, and competitive insights into actionable brand strategies.
• Manage the brand P&L, ensuring marketing investments are optimized for ROI and long-term equity building.
• Lead the end-to-end execution of integrated marketing campaigns across ATL, BTL, and digital channels.
• Work closely with creative and media agencies to ensure high-quality output that resonates with target audiences.
• Plan and execute national-level promotional campaigns, partnerships, and seasonal activations to drive awareness, trial, and repeat.
• Drive product innovation pipeline based on market insights, trends, and consumer needs.
• Oversee product launches, packaging refreshes, and portfolio rationalization initiatives.
• Collaborate with R&D and Supply Chain on product development and go-to-market planning.
• Partner with Sales, Trade Marketing, and E-commerce teams to align marketing programs with trade and channel priorities.
• Support key customer presentations and joint business planning sessions with data-driven recommendations.
• Lead, mentor, and develop a team of brand managers / executives to deliver on business and brand KPIs.
• Foster a high-performance, collaborative, and consumer-first marketing culture.

Job Requirements

Qualifications and experiences

This is a necessity, not a luxury.

Skills

Company Benefits

Employee Discount

Enjoy employee discounts on beverages, merchandise, etc., at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient and in-patient care are covered for all employees, including ongoing wellness programs & activities. Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

We provide more generous leave days, with more than 6 types of leave available.

Note : The mention of coffee and ZUS Coffee appears unrelated to the job posting and has been removed for clarity.

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