Content Copywriter (B2B)

Responsibilities

• Content Creation : Develop compelling content for a B2B company across websites, blogs, email, social media, offline events, webinars, brochures, Google Ads, social media ads, and email marketing campaigns.
• Editorial Management : Create and manage an editorial calendar to ensure timely content delivery across digital platforms, maintaining brand voice and style consistency.
• Market Analysis : Stay informed about industry trends, market insights, and competitor activities to inform content development and identify opportunities for improvement.
• Collaboration & Optimization : Collaborate with the marketing team and other stakeholders to optimize content, messaging, and advertising campaigns. Oversee the creation of visually appealing and multimedia-rich content assets.
• Quality Assurance : Proofread content for English grammar and ensure all content aligns with brand messaging guidelines.
• Brand Voice : Contribute to maintaining the brand's tone of voice, ensuring that all copy is fact-based, rooted in scientific principles, and highlights clear consumer benefits.

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