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Digital Marketing & E-Commerce Executive

Yumi FoodAlor Setar, Kedah, Malaysia

10 jam yang lalu

Penerangan pekerjaan

Overview

Digital Marketing & E-Commerce Executive - responsible for managing product listings across e-commerce platforms, developing content for social media, executing digital marketing campaigns, and enhancing customer experience and brand presence.

E-Commerce Platform Management

Manage and maintain product listings on platforms such as Shopee, Lazada, TikTok Shop, and the company website.
Upload and update product photos, descriptions, pricing, and stock status accurately.
Coordinate with the purchasing and retail teams to ensure stock availability and fast order fulfillment.
Monitor daily sales, analyze product performance, and propose improvements for bestsellers and underperforming items.
Implement campaigns, vouchers, and flash sales to increase conversion and customer retention.
Handle customer queries, reviews, and returns professionally on each e-commerce platform.

Social Media Management

Develop monthly content calendars for Facebook, Instagram, TikTok, and other relevant platforms.

Create content related to baking tips, recipes using in-house products, customer highlights, promotions, and new arrivals.

Produce and edit videos for reels, stories, and TikTok (e.g., baking demos, product features).

Engage with followers by responding to comments, DMs, and tagging relevant users or communities.

Grow the online community by attracting home bakers, bakery owners, and baking enthusiasts.

Digital Marketing & Campaigns

Plan and execute online marketing campaigns for seasonal events (e.g., Chinese New Year, Hari Raya, Christmas).

Run paid ad campaigns on Facebook, Instagram, and TikTok to increase reach and drive store traffic.

Collaborate with local baking influencers, chefs, or loyal customers for product promotions and live sessions.

Track performance of marketing campaigns (clicks, engagement, ROI) and suggest optimizations.

Customer Experience & Brand Building

Maintain a friendly, helpful, and consistent brand voice across all platforms.

Collect and respond to customer feedback to improve products and services.

Introduce and promote new ingredients or trending baking products with educational content.

Encourage user-generated content and run contests to build community loyalty.

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Digital Marketing Executive • Alor Setar, Kedah, Malaysia