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[Publishing Center] Social Media Specialist, Malaysia(A47022)

[Publishing Center] Social Media Specialist, Malaysia(A47022)

MOONTON GAMESKuala Lumpur, Kuala Lumpur, Malaysia
29 hari lalu
Penerangan pekerjaan

Social Media Specialist, Malaysia(A47022)

Utilize commercial ad tools to achieve follower targets by month and T / A reach targets by campaign.

  • Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc.
  • Provide agile support for regional social media trend observation and user insight integration.
  • Oversee all official social channels & manage moderator teams.

Data-Driven Optimization :

  • Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).

    • End-to-End Project Ownership :

  • Own complex social events and social media metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities)

    • Requirements :

  • 3+ years in game localization marketing or content marketing, with proven success in SEA(Malaysia preferred) market campaigns.
  • Integrated campaigns blending social media channels (TikTok, influencers, live events).
  • Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).
  • Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
  • Deep network of Malaysian partners (content vendors, KOL agencies).
  • Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).
  • Awareness of cultural / religious sensitivities and gaming regulations.
  • MOBA / competitive gaming expertise : Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.
  • Collaboration agility : Navigate time zones and cultural gaps to align global / regional stakeholders.
  • Resilient results-focus : Deliver under tight deadlines and unexpected challenges.

    • MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

    At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here.

    Benefits include :

  • Unlimited office pantry snacks & afternoon tea arrangements!
  • Attractive bonus structure
  • Collaboration with a dynamic, global team around the world
  • Rank promotion program
  • Convenient & accessible locations
  • Mentorship program for new employees to quickly get familiar with the business and corporate culture
  • Annual company trip
  • Team building activities
  • Mental health & wellness initiatives
  • MOONTON Talks & educational programs

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Social Media Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia