Copywriter

Overview

As a Copywriter / Creative Strategist, you are both the content maestro and the ideas architect. You should be able to work independently for any given project. Together with the suits and the designers, you work to establish key objectives and unpack the brief. From there, you craft a sound content strategy across different marketing touchpoints (both physical and digital where required). From Branding Strategy, SEO and eCommerce copywriting, UI / UX to digital / social media marketing, you’ve got to have a good grasp of their fundamentals and all things in between. We're not looking for a perfect candidate with ready skills, but how you will grow into the role and contribute to the team's dynamics. Job title : Talent Acquisition & Recruiter for Beyondsoft Malaysia Note :

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.

Responsibilities

Develop marketing and communications content across branding, digital, and social touchpoints.

Work with stakeholders to establish objectives and unpack briefs to craft content strategy.

Create long-form and short-form copy, SEO-driven content, and marketing materials.

Ideate, craft, and develop content pillars for digital / social media marketing strategies.

Collaborate with creative / design teams to ensure content aligns with branding plans.

Analyze ongoing social metrics and campaign performance to inform content decisions.

Plan, strategize, and write meaningful content across physical and digital touchpoints.

Engage with stakeholders to interview and develop article / content material.

Qualifications

2 to 3 years of working experience in Copywriting

Adept in both short form and long form writing

Ability to target different behaviors of audiences across platforms

Moderate to advanced knowledge of marketing / digital marketing principles

Knowledge of SEO and SEO strategy

Experience engaging with online communities and audiences

Excellent analytical, communication, and presentation skills in a fast-paced environment

Understanding of Google tools (AdWords, Search Console, Analytics) and applying them to campaigns

Ability to work independently and take initiative to improve processes

Willingness to participate in tenders when needed

Strong skills in Microsoft Office and presentations

Relevant experience in marketing agencies or creative / advertising industry preferred

Minimum Diploma in Marketing / Advertising / Media or equivalent; Bachelor’s in Communications preferred but not required

Senioriy level

Associate

Employment type

Full-time

Job function

Art / Creative

Marketing

Writing / Editing

Industries

Graphic Design

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Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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