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SENIOR EXECUTIVE, CRM (PAVILION DAMANSARA HEIGHTS MALL)
Kuala Lumpur PavilionKuala Lumpur, Kuala Lumpur, Malaysia19 jam yang lalu
Penerangan pekerjaanDiploma or Degree in Marketing, Communications, or related discipline At least 2 years’ experience in CRM or loyalty marketing, preferably within retail or service sectors Strong knowledge of CRM strategy and loyalty program management Proficient in CRM platforms and marketing automation tools Skilled in data analysis and interpreting campaign results Excellent communication and project management skills Experience with omnichannel marketing strategies
Senior Executive, CRM (Pavilion Damansara Heights Mall)
Responsibilities
- Assist in the planning and execution of CRM and loyalty campaigns across multiple channels
- Monitor, analyze, and report on campaign performance and customer insights
- Manage customer segmentation to enable targeted marketing efforts
- Develop and implement loyalty programs to drive acquisition, activation, and retention
- Oversee customer communications, including EDMs, push notifications, and in-app messaging
- Ensure CRM system accuracy and maintain data integrity
- Ensure compliance with data protection regulations and best practices for data privacy and security
- Manage e-voucher programme, covering setup, training, and field support
- Collaborate with internal teams, mall marketing, and external vendors to deliver campaigns
- Address member feedback, inquiries, and complaints promptly and professionally
- Keep abreast of CRM technologies, automation tools, and industry best practices
- Track and manage monthly CRM expenses and budgets
Requirements
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Executive Executive • Kuala Lumpur, Kuala Lumpur, Malaysia