Senior Marcom Executive (Events - Shopping Mall - Penang)

Overview

about the company The hiring company is a major shopping and dining destination located on a famous seafront promenade. This establishment offers a wide array of retail options, including high-end fashion and a large department store, as well as a variety of restaurants and a cinema. It is a key landmark that attracts a diverse mix of shoppers and diners. Responsibilities

Campaign and Event Management : Lead the planning, execution, and post-mortem analysis of all mall-wide events and marketing campaigns. This includes developing and implementing strategies to increase footfall and drive sales. Promotional Space Management : Achieve and exceed income targets for all advertising and promotional spaces within the mall by attracting external clients and managing their on-site activations. Retailer and Stakeholder Relations : Cultivate strong relationships with retailers, tenants, and external agencies to ensure consistent brand messaging and to coordinate joint promotional activities and events. Brand and Communication Strategy : Develop and maintain a cohesive brand image through all print and on-site communications. Create compelling copy for all traditional marketing materials. Market Intelligence and Reporting : Stay updated on market trends and consumer behavior to develop effective strategies. Prepare comprehensive reports on campaign performance and promotional space revenue. Qualifications and Experience

Diploma / Bachelor's Degree in Marketing, Communications, Public Relations or a related field. 3-5 years of experience in a marketing or marcom role, with a strong focus on events and campaigns. Prior experience in the retail or mall industry is a plus. Driven, ambitious, and assertive character. Strong communication skills and leadership qualities. Open to candidates ready to step up into an Assistant Manager role. Culture and Benefits

Your future employer is financially strong and has been growing rapidly in recent years, with a solid portfolio of completed, ongoing, and future projects secured. They offer a positive work environment, supported by a trusting and supportive management team. They reward their employees generously for good performance and emphasize personal growth for each individual. How to Apply

The above is just a guideline about the position. Please apply through this advertisement or log into for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.

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